A Source of Inspiration: LumDimSum!

16 Dec

For the past two months or so since we’ve launched our website, Anthony and I have been overwhelmed by the amount of love you have all shown to us.  We’ve gotten emails, Facebook messages, Tweets, handshakes, phone calls, and even toasts to how the website is developing and how everybody can’t wait until our restaurant is open.  First and foremost, thank you for that kindness, and thank you for reading our website!

Now, I really love giving credit where credit is due, and so I must tell where one of the biggest sources of inspiration for the website came from.

When I worked for Alan at Hatsune Restaurant Group in Beijing and Shanghai in the summer of 2008, he had this girl Kristen as his Director of PR.  Talk about somebody who truly knew everybody – she couldn’t walk into a restaurant or club in the city without knowing the people at at least three different tables.  A Cali girl – very cool and collected by her nature – but also very smart, outgoing, and a great communicator.  Alan struck gold with her, and not only have they become dear friends, but they still work together to this day.

Kristen leveraged her connections and her bright smile and branched out to direct the PR campaigns for a few other restaurant/nightlife groups throughout Beijing, and in doing so, started to brand herself in the process.  Kristen now runs a website dedicated to food, drink, restaurants, nightlife, fashion, charity, art, and the wonderful city of Beijing.

And so every time a new post would appear on Facebook, I’d go to her website and read all about what she had to say.  I kept coming back for more because, for me, it was so fun to read about new restaurants and the new happenings in a city that I love.  I realized that food is fun.  Food is worth reading about, when written the right way.  In some of Kristen’s restaurant reviews I can actually taste the dishes as I read them off the screen.  They’re colorful, they’re driven by images, and they spark the imagination.

That’s what we wanted to get out of this website.  We want to chronicle the opening of The Vaulted Door, we want to share sneak peak menu items with you all, we want to involve you in the opening of the restaurant through contests and competitions, and finally we want you to get as excited about this restaurant as we are – because once we open we certainly want to see you there.

So thank you to Kristen for the inspiration to create our own website – and one more thank you to her for writing some awesome material that really brings me back to a city that I love.  If you’re at all interested in Beijing, food, drink, or anything else that I mentioned, be sure to check out Kristen @ http://www.LumDimSum.com – really great stuff!

And finally, I really believe that Alan hit a gold mine with Kristen.  I think any restaurant that wants to be successful has to have a person like her.  Lots of restaurants and restaurant groups have PR and marketing people that sit in offices and do a very good job – but Kristen is different because she is literally on the street level, eating at the restaurants every night, meeting new people, bringing guests in, and showing them the magic of all of Alan’s restaurants.  She has become one of the faces of Hatsune Restaurant Group – one that Alan certainly appreciates and is thankful for.  Anthony and I will be lucky to find somebody with Kristen’s caliber of personality, intelligence, drive, and passion for what she does.

…we’re now accepting resumes.  Anybody think they can do it? 😉

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